Vision, Mission & Values

Tassal has been operating in Tasmania for more than 30 years. Underpinned by its people’s passion and commitment, it is now Australia’s largest producer of Atlantic Salmon and regarded as a global leader and industry pioneer. It was the first company in 2014 to achieve the gold star rating of sustainable salmon farming: ASC certification across all its sites. While we always strive for 100% compliance across our operations, and on average achieve a Tasmanian industry-leading 95%-plus, we have a focus on continuous improvement and a vision to create a better tomorrow.

We are proud of the aquaculture industry’s position in anchoring regional communities, providing considerable opportunities and benefits in fragile economic areas. Tassal’s operations alone stimulate approximately 6,000 jobs, directly and indirectly, and contribute more than $500 million to the State’s economy. Tassal is based in Tasmania’s south, south-east, east and west coast communities through a variety of operations, processing and value-add activities. Community engagement is pivotal and Tassal seeks to ensure it has value-adding partnerships, programs and consultation opportunities across all communities where it operates.

Our Vision

To create a better tomorrow  

Our Mission

To bring sustainable health and wellbeing to the environment and communities in which we operate, and to our consumers through the products we deliver. To achieve our vision and mission we work with our employees, suppliers, customers and stakeholders to deliver.  

Our Values

Our shared values are an essential part of our business and culture – they define us.  Our values underpin and guide our commitment, attitude, how we work and the quality of products.