This is no longer current – Archived Campaign

Pure Beauty Food Campaign
Tassal launched its major advertising campaign in January 2010 which is set to revolutionise the way consumers think about, and consume, salmon.
Previous Tassal advertising campaigns have laid the groundwork for consumers, making them aware that salmon is a good, low fat, healthy source of protein. However, other benefits are less well known.
Three ingredients found in salmon, Q10, Vitamin E and Omega 3, are also commonly found in skin care creams, making it a Pure Beauty Food. In the USA, Dr Nicholas Perriconi, a board-certified clinical and research dermatologist, has suggested that eating salmon for three days (breakfast lunch and dinner), can give you a transformation likened to a face lift!
Natalie Johnson, Trade Marketing Manager for Tassal commented “We want our consumers to think differently about our salmon. We’ve just given them a really good reason to eat their way to beautiful skin as well as good health. We’re sure this will raise a new topic of conversation amongst our Tassal consumers.”
Featuring extensively in many fashion, women’s and lifestyle magazines, the PURE BEAUTY FOOD campaign is also supported with major public relations, sponsorship and retail promotional activities.