Recent consumer research* shows that only 50% of Australians prepare and eat salmon at home. This is set to change with the launch of Tassal’s new Salmon Rashers; a delicious solution for breakfast that’s quick, convenient and ready in minutes.

Perfect for pan-frying, simply pop a few Salmon Rashers in a pan with some eggs for a simple and nutritious brekkie at home (recipe here). Packed with natural goodness for healthy start to the day, Tassal Salmon Rashers is a good source of Omega-3 as well as being a source of protein.

“Our research shows that Australians are passionate about salmon with 1 in 2 people wanting to consume more salmon than they currently do but they lack the confidence when it comes to cooking at home,” said Tassal’s Senior Brand Manager, George Dimkin.

“We wanted to give consumers the confidence to enjoy salmon for breakfast and our new Tassal Salmon Rashers are the perfect solution. They’re simple, easy to prepare and something they can enjoy any day of the week, most importantly they’re delicious and ready in minutes.”

Tassal Salmon Rashers are smoked in Beechwood chips for a deliciously smoky flavour and made from Tasmanian grown Atlantic Salmon that’s responsibly sourced and sustainably certified.

While being perfectly suited for breakfast, Tassal Salmon Rashers are also the ideal accompaniment to a fresh salad, open baguette or pasta – the recipe possibilities
are endless.

Tassal Salmon Rashers will be available nationally in Coles and Woolworths supermarkets from 26 October 2015. RRP$9.99.