You may have noticed or been informed of a new brand of imported smoked salmon available in Mainland Australia (excluding Tasmania). The brand is Salamanca Seafood Company and we are proud to say that this new entry to the market is a sub-brand of Tassal. The product is currently sourced from high quality, smoked Norwegian Atlantic salmon and is targeted towards the wholesale market sector.
At Tassal we continue to be committed to growing per capita consumption of salmon and to enable us to supply our ever growing markets, now and into the future. Our strategy is to have a number of options for our consumers from both a brand and product perspective.
Simply the Tassal brand is always Tasmanian Salmon. The Tassal brand is and will continue to be the cornerstone and flagship of our organisation. Tassal strongly supports the protection of the Tasmanian salmon industry and Tasmanian workers by supporting continued growth of this industry and our organisation within the State of Tasmania. We also believe it is critical to hold true to strong biosecurity legislation and the restriction of salmon imports into Tasmania.
We are intending that our Salamanca Seafood brand will allow us to supply the Australian market and allow the flexibility between local and import supply.
Our key focus has, and will continue to be, growing per capita consumption – ensuring that we feed salmon to Australians. Salmon is a super food that everyone should be able to enjoy for breakfast, lunch and dinner. We have been positively overwhelmed by the growth of salmon demand – which Tassal has been proud to have been part of. We will continue to lead the market in our innovative marketing and product development as we see this is critical to securing a long and sustainable future for the Australian salmon industry.
As an agriculture stock we face agriculture risk. We always produce our fish with this in mind – and risk mitigate is a fundamental part or our corporate “Zero Harm” focus. Our dual local/import supply strategy is one of these risk management strategies. Simply, salmon has a 3 year growing cycle and so at times, supply may be lower than we require due to a number of factors including demand and environmental factors outside our control. As a result of an imbalance in supply vs demand for the FY14 period we have, and will continue to into the future, increase our fish local fish production so hopefully we are in a position in the future whereby all our salmon products are supplied with Tasmanian salmon.
As market leaders and as a sustainable company from a financial, operational environmental, employee and customer perspective – it is important that we continue to risk mitigate so that the families and communities that we are now responsible for are ensured job security in tough supply times – and that families and communities that we become responsible for in the future are also offered this security. At Tassal we take these obligations seriously.
Tassal is also committed to transparency in our operations and all import programs are discussed with our partners, including WWF, and must meet the highest available certification or rating such as, Global GAP, ASC, BRC, SQF or MSC. This way we have further reach and a larger platform to drive for sustainable practices globally. We disclose all new brands and products in our annual sustainability report, which are viewable online via our website.
Tassal has a Zero Harm for Everyone, Everywhere policy, which is our badge of honour and extends beyond the traditional boundaries of employee safety. Zero Harm applies to all aspects of our business and we believe this is how you achieve sustainable business outcomes for our shareholder, customers and employees. This is fundamentally what we are about.
Salamanca is our head office location – and is part of our roots in Tasmania. We are committed to continued growth plans – for the sake of Tassal, the Tasmanian salmon industry and Tasmanian communities. We are proud of our Tasmanian heritage – and we will continue to use Tasmania and regions as brands and sub-brands (as we do with the Tassal brands such as Great Taylor’s Bay, Redcliffs, and Bruny) to ensure we bring focus to our beautiful State which in turn supports tourism and other Tasmanian businesses. As stated above, we underpin those brands with salmon products that are sustainably grown and focused on quality. Our intention is to have the Salamanca Seafoods brand supplied with local Tasmanian salmon in the future and then look to potentially expand our seafood offer into other species.
If you have any questions please do not hesitate to contact Mark Ryan (MD and CEO) or Dale Williams (Head of Sales & Marketing).
You may have noticed or been informed of a new brand of imported smoked salmon available in Mainland Australia (excluding Tasmania). The brand is Salamanca Seafood Company and we are proud to say that this new entry to the market is a sub-brand of Tassal. The product is currently sourced from high quality, smoked Norwegian Atlantic salmon and is targeted towards the wholesale market sector.At Tassal we continue to be committed to growing per capita consumption of salmon and to enable us to supply our ever growing markets, now and into the future. Our strategy is to have a number of options for our consumers from both a brand and product perspective.Simply the Tassal brand is always Tasmanian Salmon. The Tassal brand is and will continue to be the cornerstone and flagship of our organisation. Tassal strongly supports the protection of the Tasmanian salmon industry and Tasmanian workers by supporting continued growth of this industry and our organisation within the State of Tasmania. We also believe it is critical to hold true to strong biosecurity legislation and the restriction of salmon imports into Tasmania.We are intending that our Salamanca Seafood brand will allow us to supply the Australian market and allow the flexibility between local and import supply.Our key focus has, and will continue to be, growing per capita consumption – ensuring that we feed salmon to Australians. Salmon is a super food that everyone should be able to enjoy for breakfast, lunch and dinner. We have been positively overwhelmed by the growth of salmon demand – which Tassal has been proud to have been part of. We will continue to lead the market in our innovative marketing and product development as we see this is critical to securing a long and sustainable future for the Australian salmon industry.As an agriculture stock we face agriculture risk. We always produce our fish with this in mind – and risk mitigate is a fundamental part or our corporate “Zero Harm” focus. Our dual local/import supply strategy is one of these risk management strategies. Simply, salmon has a 3 year growing cycle and so at times, supply may be lower than we require due to a number of factors including demand and environmental factors outside our control. As a result of an imbalance in supply vs demand for the FY14 period we have, and will continue to into the future, increase our fish local fish production so hopefully we are in a position in the future whereby all our salmon products are supplied with Tasmanian salmon.As market leaders and as a sustainable company from a financial, operational environmental, employee and customer perspective – it is important that we continue to risk mitigate so that the families and communities that we are now responsible for are ensured job security in tough supply times – and that families and communities that we become responsible for in the future are also offered this security. At Tassal we take these obligations seriously.Tassal is also committed to transparency in our operations and all import programs are discussed with our partners, including WWF, and must meet the highest available certification or rating such as, Global GAP, ASC, BRC, SQF or MSC. This way we have further reach and a larger platform to drive for sustainable practices globally. We disclose all new brands and products in our annual sustainability report, which are viewable online via our website.Tassal has a Zero Harm for Everyone, Everywhere policy, which is our badge of honour and extends beyond the traditional boundaries of employee safety. Zero Harm applies to all aspects of our business and we believe this is how you achieve sustainable business outcomes for our shareholder, customers and employees. This is fundamentally what we are about.Salamanca is our head office location – and is part of our roots in Tasmania. We are committed to continued growth plans – for the sake of Tassal, the Tasmanian salmon industry and Tasmanian communities. We are proud of our Tasmanian heritage – and we will continue to use Tasmania and regions as brands and sub-brands (as we do with the Tassal brands such as Great Taylor’s Bay, Redcliffs, and Bruny) to ensure we bring focus to our beautiful State which in turn supports tourism and other Tasmanian businesses. As stated above, we underpin those brands with salmon products that are sustainably grown and focused on quality. Our intention is to have the Salamanca Seafoods brand supplied with local Tasmanian salmon in the future and then look to potentially expand our seafood offer into other species.If you have any questions please do not hesitate to contact Mark Ryan (MD and CEO) or Dale Williams (Head of Sales & Marketing).