Tuesday, 27 September 2011
Iconic Tasmanian salmon producer Tassal is joining the campaign to save another Tasmanian icon – the Tasmanian Devil.
Tassal is donating $10,000 to the ‘Save the Tasmanian Devil Appeal’ and is turning its 95g canned salmon range black in support of the appeal from September 2011.
Tassal Managing Director and CEO, Mark Ryan, said the company was keen to play its part to help save the threatened animal.
“The Tasmanian Devil is a Tasmanian icon,” Mr Ryan said.
“As Australia’s largest salmon producer and being a national brand we have an opportunity to create national awareness of this uniquely Tasmanian issue by promoting this message in supermarkets across Australia” he said.
“Tassal has grown over 25 years into a thriving organisation with close ties to our Tasmanian community. This initiative to save the Tasmanian Devil is a great fit for our company and we are very pleased to do our bit to help the effort.”
Mr Ryan said supporting the Tasmanian Devil on Tassal’s 95g canned salmon range would raise consumer awareness of the animal’s plight every time they purchased the products.
The cans are sold through IGA and Coles supermarkets around Australia, the range includes; Tangy Lemon and Cracked Pepper Salmon, Asian Style Sweet Chilli Salmon, Roasted Salmon in Springwater and Roasted Salmon in Canola Oil.
The official Save the Tasmanian Devil Appeal was established to protect the Devil from the threat of extinction through Devil Facial Tumour Disease (DFTD), which wiped out more than 80 per cent of the Tasmanian Devil population in some areas.
Australia’s leading salmon producer since 1986, Tassal produces fresh, smoked, canned, frozen and smallgoods salmon for national and international markets.