Tassal has officially announced it is the recipient of a Coles Sustainable Seafood Leadership Award.

The accolade, presented during the annual Coles Seafood Supplier Forum, is in recognition of Tassal’s environmental policies and procedures, as well as its ongoing benchmarking of sustainability programmes and initiatives.

Tassal Managing Director and CEO, Mark Ryan welcomed the recognition.

“We are delighted to receive this award, because we know just how seriously committed Coles are to sustainable seafood, an ethos Tassal has shared for many years,” he said.

“The award acknowledges the environmental policies and procedures implemented thus far by Tassal. It will, however, also serve as a reminder to Tassal of the journey ahead, a journey we now look forward to taking in partnership with WWF‐Australia so that we remain one of the most diligent and accountable operators in Australian aquaculture,” said Ryan.

Coles Head of Quality, Policy and Governance, Jackie Healing, said she hoped the award would set a standard to which other suppliers would aspire. “Congratulations to the team at Tassal who have put sustainability at the centre of their business and demonstrated a clear understanding of its importance to our seafood customers. Proactive suppliers like Tassal recognise that moving towards a sustainable seafood supply chain not only makes good environmental sense but also creates new business opportunities as customers put greater importance on the sustainability of the products they buy.”

Coles has set an ambitious and worthwhile target to provide customers with exclusively sustainable fresh, frozen and canned seafood by 2015, an objective Tassal looks forward to helping the retailer achieve.