Tassal was presented with the Consumer Insight award for its ‘That’s the Beauty of Tassal’ campaign at the Australian Marketing Institute Marketing Excellence awards held at the Hilton Hotel in Sydney, on 16th October 2013.
Tassal’s Head of Sales & Marketing, Dale Williams, said “We’re extremely proud to have been recognised by industry with this award for the work we’ve done on our brand and in assisting Australian’s to incorporate Tassal salmon as part of their meal choices and healthy lifestyles.”

The Consumer Insight category included eleven other national finalists and was judged on showing a depth of consumer understanding and demonstrating, along with overall marketing excellence, an excellent use of research for brand enhancement and being able to identify and understand consumer insight to help consumers fulfil their needs.